AdSense Placement

if you are a Google AdSense publisher then you will no doubt always be looking to improve your earnings? There are several ways to optimise and tweak your AdSense units and it is a continuous process.
If you have dabbled with AdSense then you will come to realize that making money online is not as easy as it seems. However, once you have a tried and tested method this can be used over and over again. The hard part is getting to this layout and method in the first place. In addition, different types of sites work better with various ad types.


To help you, Google has what is known as a ‘heat map’ which outlines the areas on the page which it feels will perform best. This is a great initial starting point. They key is to have a site that offers the user the content that they are looking for but without being too intrusive, however this is quite the contrary if your site is developed to encourage clicks. If you have a blog or forum based site then your focus will primarily be on delivery of content which does not display ads so blatantly.
For niche sites, the general consensus seems to be that one 336 x 280 ad unit placed just under the main headline (or Hl tag) and before the main article content seem to be most effective. Now depending on how targeted your page is, the more relevant the page is the better the chance the ads have of being clicked on.
To increase your chance of better click through,  blending your ads to the font and colours of your website also work as they do not stick out like a sore thumb, something which users are becoming more aware of.
AdSense performance varies on many different factors such as content, number of advertisers for a given keyword, rankings and more. One needs to focus on all these aspects as well as concentrating on the user’s experience which will all help the overall success. The placement is also key and something which will aid you to generate more revenue.